The first requirement for visitors to find your business by means of a search engine is to
make sure your website is visible to the search engines. This is referred to as being search
engine friendly.
The exact indexing rules and procedures used by the various search engines are a closely
guarded secret. However, there are certain basic principles that are known and can be
applied. Following these “best practice’ principles will result in a greater likelihood of search
engines finding your website.
Websites by Ideal will ensure that the websites we provide adhere to the best practices of
search engine optimization. This will give you the best shot possible of having your website
found by your prospects.
For more information on SEO, see our WebTalk article.
Search Engines, such as Google, Yahoo and Bing are constantly scouting the web looking for
relevant information to index. They are interested in content in the form of words, not images.
This means that websites rich in graphics images, video clips, and the like may very well be
too poor in textual content to give the search engines anything they can index. This will result
in search engines having difficulty finding your website.
In the extreme, such sites can actually be invisible to the search engines.
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