Websites need to be maintained on a regular basis. The reason for this is that websites go stale and when this happens, they lose much of their effectiveness and no longer give a favorable impression to their visitors. In order to maintain the appeal and effectiveness of your website in the eyes of your potential customers, you need to be adding fresh content on a regular basis. Through regular maintenance, your website will always be an up-to-date picture of what’s going on in your organization. It’s pretty easy for visitors to your website to recognize when it has been neglected for a long time. Just imagine what they would think if they see a notice on your website about a meeting that already happened six months ago and nothing more recent than that! Prospects looking for the products, services or information you provide want to know that you are still currently providing them and intend to go on doing so for the foreseeable future. In other words, they want to see a website that is evolving as your organization grows. You should be aware that 80 percent of the new visitors to your website will be sent there by Google or one of the other search engines. More and more, people are using the World Wide Web to search for the products and services they need. Gone are the days when people reached for the Yellow Pages. Now they reach for their computer and fire up Google or their favorite search engine to find what they need or want. The process of calling your website to the attention of the various search engines is called Search Engine Optimization (SEO). The better your website is optimized for the needs of search engines, the higher they will rank it and the more prominently they will display it when presenting search results to your prospects. In order to maintain the interest of the search engines in your website, we highly recommend that you make some changes or additions to your website on a monthly or bi-monthly basis. New content, especially new pages, will keep the search engines coming back for more on a regular basis. Info@WebsitesByIdeal.com Copyright © 2009 - 2011 Websites by Ideal is a division of Ideal Consulting Services, Inc. Home | About Us | SEO | Getting Started | Redesign | Samples | FAQ | Contact Us | Web Talk TX 281-944-5955 • FL 727-266-5955 • NY 516-382-0861